Each year it seems Google provides us a new ranking factor.
In 2014, HTTPS became an extremely large ranking sign.
Later known as cellular armigedon, and cellular usability turned into a ranking sign.
Then content creation as RankBrain came to the scene.
There was a more substantial push for much more HTTPS sites.
Now, cellular page speed looks like the upcoming big ranking element to focus on.
However, with more than 1 billion websites online today, how can you produce awesomeness?
One thing that I know for sure is that all of these rank factors are all formed to create a better, more awesome consumer experience.
With Google assessing sites based on hundreds of ranking elements, knowing where to aim your SEO strategy in 2019 for your greatest bang might seem impossible.
But good news: Ranking signs are going to continue to accommodate to the consumer.
This means that new search engine optimization trends already surviving have origins in the present algorithm — and using a little creativity and SEO savvy, it’s entirely possible that you rank well in 2019.
While ranking signs are far from limited to just seven, the factors highlighted in this post are ones I believe to be the most significant for this particular year.
Here are the rank factors that will really matter in 2019, which is also the reason why.
Publish High Quality Articles
The caliber of your site and blog content remains crucial for 2019. Content still reigns as king.Your articles needs to give invaluable details. Creating pages with no real value can return to you personally, thanks to Google’s Panda along with Fred algorithm updates.
Pages for this portal site.
Even big names are not worthy of the content crown. Thin content hurt both brands.
High-quality content is all about creating pages that boost time on page, lower bounce speed, and provide useful content to the user.
Blog pages like this and guides similar to this will be the kind of high quality content search engines, and consumers desire.
High-quality content pages must do more for today’s SEO than just be well-written and long-form. In addition they have to pay the following regions to increase their presence in SERPs:
Understanding users’ search intention is vital to creating pages which drive organic traffic. And, Google has updated the research results with a new featured snippet that is made for”multi intent” queries.
To comprehend what your target searchers aim is, you also will want to dive into your Google Analytics to see what users are searching for.
Reports such as Site User and Search Flow may provide you an idea of what your clients are looking for.
Ou may also view Search Analytics report from Google Search Console. This report will provide you insights into what people are clicking onto the SERPs for to your website.
Despite the word on the street that keyword research isn’t needed to position, keyword study still supports quality content production. Unlike conventional keyword research, today, keywords function as a content creation roadmap.
Through competition research and data mining, it is possible to find keyword gems that have average search volume, but a high click-through rate for your audience.
Check out the way Chris Hornack, founder of Blog Hands, watched an 80 percent increase in visitors after performing keyword research.
So, as the industry continues to whisper concerning the adverse effects of keyword research, you have to identify your major keywords and turn them to topics suited to your searcher.
For instance, a Google study found that cellular search questions such as”brands such as” and”shops like” have grown by 60 percent within the past couple of decades. This study clarifies the necessity to accommodate your keyword strategy for the mobile consumer.
According to Google, 72 percent of individuals who own a voice-activated speaker state that their devices are frequently used as part of their daily routine.
It is evident that since the development of AI supporters such as Siri, Alexa, and Cortona, a fresh means of hunting is forthcoming.
Assessing for the way people talk can feel like going to your first yoga class.
You are looking around at what other individuals are doing, trying to breathe deeply while keeping your lotus cup over your head, meanwhile, you’re simply waiting for savasana.
Rich snippets use schema to indicate your text and information for better visibility in Google search results.
Rich snippets could mean photos or ratings on your result (that is standard for snacks ) such as this.
Rich snippets will raise your click-through rate and lower your bounce rate as it provides users a preview of your content till they click on it.
If SERPs would be the front door to your organization, your content webpages will be the interior, showing users your website (and therefore, your merchandise or solutions ) are worth their time.
By building high-quality content for your website, you produce a warm and inviting place to your customers and search engines to make themselves at home.
Make Your Site Mobile-Friendly
Remember if a mobile version of your site, hosted at m.URL.com was the recommended action to take?
While it will not always hurt you today, more websites are moving away from the mobile website strategy and toward building responsive websites instead.
Though Google has stated they don’t publicly favor any 1 set method of performing mobile sites (whether it’s responsive, dynamic, or different URLs) as it comes to positions, a reactive website is their recommended format.
Google has stated that reactive layout helps their”calculations correctly assign indexing properties into the page instead of needing to indicate the existence of corresponding desktop/mobile pages”
At the age of the mobile-first indicator, your mobile site is your lifeblood of your existence in the SERPs. To remain alive, then follow Google’s guidelines and ensure that your content matches identically on your desktop and mobile.
Whenever you can make it easier for a search engine to enhance its results, take action!